9 Ways to Tweet Like Guy Kawasaki

Posted by gussvendsen - 10/15/09 at 06:10:48 am

Average people are important. For without them, it would not be easy to spot greatness. Guy Kawasaki is greatness. He continually adapts to new technologies and demonstrates principles for mastering new mediums. Let’s take a moment to observe how he’s managed to earn perfect marks for his twittering techniques.

1. Tweet a lot. I mean incessantly. Holy Kaw! [stats]
- @guykawasaki averages 40.8 tweets per day (tpd)
- Most tweets in one month = 2,159 in April 2009
- 5,049 total tweets have been sent just on Wednesdays, his tweetiest day.

Guys Tweets

2. Include a number in your tweet.
- e.g. “21 Twitter marketing tips”
- e.g. “5 ways to engage your blog readers”
- e.g. “16 Unusual Facts About the Human Body”

3. Include a [trackable] web address in your tweet.
- He uses Objective Marketer, hence URLs look like “http://om.ly/…”
- Hootsuite is another team-based tool for shortenting and tracking URLs
- For my personal tweets, I use bit.ly

4. Rarely retweet (RT) since all interesting information originally comes from yourself [@GuyKawasaki].
- Only 0.91% of @guykawasaki’s tweets are RTs
- Um, no. Not really. Seriously try to produce content people would want to retweet, and return the favor.
- FYI: It’s good etiquette to thank people who RT you.

5. Tease. Show some skin but never the goods.
- e.g. “Tweeting at its purest” [view]
- e.g. “Nice butt or kick butt?” [view]
- e.g. “Consumer Spending Update” [view]

6. Provide solutions. “How to” goes a long way.
- In the last week, @guykawasaki had 56 tweets starting with “How to…”
- 76 tweets had the word “How”

7. Repeat yourself. Don’t over do it, but repeat yourself.
“How to perfect your Twitter marketing strategy – Holy Kaw!”
- 9:45 pm Oct. 13th
- 10:25 am Oct. 13th
- 10:25 pm Oct. 12th
- 11:28 am Oct. 12th

8. Go ahead and promote what you do, but without being a spammer.
Every 12 hours at 8:30, expect to see this: “Save time keeping up on the news by making a custom Alltop page.” For me, it’s not annoying because it is mixed in with many more intriguing tweets. Less than 3% of his weekly tweets directly pitch Alltop, but 95% or more point to Alltop pages. If you clicked one, it’s because YOU were interested. Which brings us to the last point…

9. Be interesting.

Go forth and tweet like the Twitter elite!

October 15, 2009 | In Social Media | 9 Comments

9 Comments »

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RT @gussvendsen: 9 Ways to Tweet Like @guykawasaki http://bit.ly/2pESap Don't say I never RT.

Trackback by Guy Kawasaki — October 16, 2009 #
also remember, get yourself a consortium of compadres who Tweet for you.

Comment by (S)wine — October 16, 2009 #
RT @Alltop @gussvendsen: 9 Ways to Tweet Like @guykawasaki http://bit.ly/2pESap So I should tweet alot on a Wed like Guy! LOL

Trackback by Anna Kiff — October 16, 2009 #
RT @gussvendsen: 9 Ways to Tweet Like @guykawasaki http://bit.ly/2pESap Don't say I never RT. (via @GuyKawasaki)

Trackback by Sam Levin — October 16, 2009 #
Not for the faint of tweet, but here's how to utilize and master Twitter like champion @guykawasaki – http://bit.ly/2ilg7B

Trackback by Dr. Mark Drapeau — October 16, 2009 #
RT @cheeky_geeky: Not for the faint of tweet, but here's how to utilize and master Twitter like champion @guykawasaki – http://bit.ly/2ilg7B

Trackback by Mary McKnight — October 16, 2009 #
RT @gussvendsen: Thanks for that Guss it is cool 9 Ways to Tweet Like Guy Kawasaki http://bit.ly/2pESap

Trackback by Jeff Bullas — October 26, 2009 #
@jeffbullas 9 Ways to Tweet Like Guy Kawasaki http://bit.ly/2pESap <Great posts!

Trackback by Pam Brossman — October 27, 2009 #
That definitely helps!

Comment by gussvendsen — October 27, 2009 #

Gus Svendsen