Good question. As far as jumping ahead, I do not necessarily see this as a process as much as a spectrum. You can jump in at any point of this spectrum if that is the kind of relationship you wish to cultivate. And you’re right, you certainly do not need to start with a blog or end on Facebook. It simply depends on your goals. At one end of the spectrum you have impersonal, public content, and at the other end, you’ve got personal dialog and some level of emotional engagement.

Can’t wait to see what you’ve got cooking! I’d love to be considered as one of your first movers.

Thanks!

Spot on as usual. I like the explanation of how different forms of social media provide increasing levels of intimacy.

Let me throw you a little curve ball –

What happens when a business, brand or individual ‘jumps ahead’ on your social media scale (for example, trying to start relationships with little known connections on Facebook?).

No one has to start with a blog, or end on Facebook, but I like this post because it shines a light on the importance of understanding which networks to use based on your conversation goals.

Great work!

p.s. I’ve got a big announcement coming up this week — would be happy to let you in on it as a ‘first mover’